Apple Does it Again - The iPhone

It just doesn't get any cooler than this people. I know this is a Sales Technology Blog, but can anyone miss the selling going on over at Apple, Inc? (That's right - Apple, Inc. is a new name - they dropped the "Computer" from the corporate name because they are SELLING more than computers - much much more.)

Once again, Steve Jobs has garnished the attention of the entire business world (even though everyone has been expecting this announcement for more than a year) with the unveiling of Apple's new mobile phone - the iPhone.

You can watch Mr. Job's himself display the iPhone and its functions at Apple's website and get a first hand look at this device. In fact, I can't even describe everything this phone will do, and if I tried, I'd never get it right or cover it all. You must go to Apple's site and check out the keynote address Job's gave a Macworld. I promise you this - you've never seen a mobile phone do things like an iPhone. It makes even smart phones look retarded.

I will register this one disappointment. Early press was suggesting that the iPhone would be an "open device," meaning that you could purchase it from Apple and take it to any mobile phone carrier for activation. That didn't happen. Cingular scored the iPhone. Hopefully that won't last long...

My prediction for Apple, Inc and the iPhone - rising stock price and mobile phone market penetration.

Finally, I see this device a win for the sales professional who is into technology and likes to take their music, movies and other entertainment on the go. The iPhone will replace one of your iPod's (most likely your Nano) and of course your mobile phone - smart or not.

TK